When you are sending out emails constantly, it’s hard to remember that some people constantly open and never click. The goal here is to get the openers on to the site. Once you can get someone on to site, you’ll have other flows happening and other advertising tactics. Without actually getting them to the site, it’s hard to have any of those marketing automations working for you. Here’s how to set this up.
The Setup Requirements
- Klaviyo
- Shopify Integration
- 1 Email / Email Series
Click “Lists & Segments”
Click “Create List / Segment”
Click “Segment”
Name the segment, in this case “No Email Clicks & No Active Site – Last 30 Days” then click “Select a condition…”
Click “What someone has done (or not done)”
Choose “Click Email” “zero times” “in the last” “30” “days” then click “+ AND”
Click “Select a condition…”
Click “What someone has done (or not done)”
Choose “Active on Site” “zero times” “in the last” “30” “days” and then click “Create Segment”
Go to the “Flows” section and click “Create Flow”
Name the flow, in this case, “Re-engage Email Openers” and click “Create Flow”
Click “Segment”
Click “Choose segment…”
Click “No Email Clicks & No Active Site – Last 30 Days”
Click “Flow Filters”
Click “Add a flow filter”
Click “Select a condition…”
Click “What someone has done (or not done)”
Choose “Opened Email” “at least once” “in the last” “30” “days” and click “Save”
Click “Done”
Drag an email to the dot under the trigger you just created, then click “Save & Exit”
Here’s how this works
The first part is setting up a segment looking for anyone who has not click or been to the site in the last 30 days. Inside of the actual flow, we’re setting up a flow filter because we don’t want this to go to everyone, we only want this to go to people who have opened up emails but not clicked on any. The e-mail should be something encouraging a site visit or click, “Come back and check us out!”, “Look at what we have now!”, etc. The goal is to push for someone to make it on site again.
