How to Nurture a Subscriber to Purchase
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Joseph Hsieh

Last Updated: 2 Jan 2019

If a person becomes a subscriber to your brand, the person is obviously interested in the products, but what if someone has never purchased? Then what? Well, maybe you can nurture a sale. Tell them the products they might want to buy instead.

If someone doesn’t purchase after your welcome series, then it’s time to tell them about products. Create 3-5 emails with your best selling products and tell the customer in detail about them.

The Setup Requirements

  • Klaviyo
  • Shopify Integration
  • 1 Email (or more if you’d like)

Configuring the Flow “Triggers and Filters”

Click on “Lists & Segments”

Click on "Lists & Segments"
Click on “Lists & Segments”

Click “Create List / Segment”

Click "Create List / Segment"
Click “Create List / Segment”

Click “Segment”

 Click "Segment"
Click “Segment”

Name the flow, then click “Select a condition”

Name the flow, then click "Select a condition"
Name the flow, then click “Select a condition”

Choose “If someone is in or not in a list” then Person “is” in “Newsletter” (or whatever your main list is) and was added “more than” “30” “days”, click “and”

Choose "If someone is in or not in a list" then Person "is" in "Newsletter" (or whatever your main list is) and was added "more than" "30" "days", click "and"
Choose “If someone is in or not in a list” then Person “is” in “Newsletter” (or whatever your main list is) and was added “more than” “30” “days”, click “and”

Choose “What someone has done (or not done)” has “Ordered Product” “zero times” “over all time,” and click “Create Segment”

Choose "What someone has done (or not done)" has "Ordered Product" "zero times" "over all time," and click "Create Segment"
Choose “What someone has done (or not done)” has “Ordered Product” “zero times” “over all time,” and click “Create Segment”

Click “Flows” and then click “Create Flow”

Click "Flows" and then click "Create Flow"
Click “Flows” and then click “Create Flow”

Name the flow and then click “Create Flow”

Name the flow and then click "Create Flow"
Name the flow and then click “Create Flow”

Click “Segment”

Click "Segment"
Click “Segment”

 

Choose the segment that you just created, in this case, “Subscribed Over 30 Days, No Purchase”

Choose the segment that you just created, in this case, "Subscribed Over 30 Days, No Purchase"
Choose the segment that you just created, in this case, “Subscribed Over 30 Days, No Purchase”

Click “Done”

Click "Done"
Click “Done”

Click “Email” and drag it to the dot above exit.

Click "Email" and drag it to the dot above exit.
Click “Email” and drag it to the dot above exit.

Click “Time Delay” and drag it under the first email.

Click "Time Delay" and drag it under the first email.
Click “Time Delay” and drag it under the first email.

Add “7” in days and then click “Save”

Add "7" in days and then click "Save"
Add “7” in days and then click “Save”

Click “Email” and drag it to the dot above exit.

Click "Email" and drag it to the dot above exit.
Click “Email” and drag it to the dot above exit.

Click “Time Delay” and drag it under the second email.

Click "Time Delay" and drag it under the second email.
Click “Time Delay” and drag it under the second email.

Add “7” in days and then click “Save”

Add "7" in days and then click "Save"
Add “7” in days and then click “Save”

Click “Email” and drag it to the dot above exit.

Click "Email" and drag it to the dot above exit.
Click “Email” and drag it to the dot above exit.

Click “Save & Exit”

Click "Save & Exit"
Click “Save & Exit”

Here’s how this works, if someone has subscribed in the last 30 days, but has not purchased, then we send a string of 3 emails, each one 7 days apart.

This is basically an educational series. Your line of products can be “introduced” to the customer directly. So, instead of waiting for a customer to look at different products, you can feed them the products that they’re most likely to purchase. We would recommend sending emails about your top products.