It’s always harder to find new customers than to convince old customers to stick around. The objective for this flow is to get your best customers, who maybe haven’t engaged in a while, to open an email, come back and purchase.
First off, you need to know your average lifetime value (ltv). If your average ltv is $100, then this is specifically targeted for customers who have spent more than a $100, but haven’t been to your site in a while.
You can define what “a while” looks like for your high ltv customers. Maybe your high ltv customers come back every season or every “new product release,” whatever the case, the customer has not been back to the site.
The Setup Requirements
- Shopify Integration
- 1 Email (or more if you’d like)
Configuring the Flow “Triggers and Filters”
Click on “Lists & Segments”
Click “Create List / Segment”
Name the flow, then click “Select a condition”
Choose “What someone has done (or not done)” Then Has “Revenue” “is greater than” “100” “over all time.” Then click “+AND”
Click “Select a condition…”
Choose “What someone has done (or not done)” Then Has “Opened Email” “zero times” “in the last” “90” “days.” Then click “Create Segment”
Then Click “Flows” and then “Create Flow”
Name the Flow, then click “Create Flow”
Click “Choose segment…”
Choose the segment you created, in this case “High LTV Customers”
Then click “Done.”
Place an email after the segment and fill in the email details, then click “Save & Exit.”
How it Works
For this flow, we actually needed to create a segment first. The segment has been set up based on what someone has done (or not done). The segment is actually doing the bulk of the work.
Inside the segment, we chose two specific dimensions, first the revenue to cover the average ltv, which is why it’s set to “at least” $100. The second piece looks specifically at if someone has opened an email in the last 90 days.
Then, we’re creating the flow so that anytime someone enters this flow, we’re sending that customer an email. Keep in mind that when we set it up this way, the moment we create the flow, it’s going to send out emails to anyone that fits this description once it goes live.
Since this person is above the typical LTV, but hasn’t been engaged, we want that person to get engaged! We want to talk about how the person is a great customer and we appreciate the loyalty they’ve had to the company.
The subject line should be something like “Here’s a reward for being such a loyal customer!” The reward could be to redeem a free gift, a discount or anything else to encourage the customer to open the email, and purchase on the site.
With this flow, you should be able to get your best customers to keep coming back.