How to Do Cart Abandonment Based on Sessions

Joseph Hsieh

June 28, 2019

Ever have customers that continually come to the site, but just NEVER seem to buy? They even get as far as adding to cart, but they just never want to commit. This is the perfect customer to hit with an abandoned cart with a solid incentive to push them over the edge!

The Setup Requirements

  • Klaviyo
  • Shopify Integration
  • 1 Email
  • Valuable Incentive

Configuring the Flow “Triggers and Filters”

First, inside of Klaviyo, click on Flows.

Now click “Create Flow.”

Now click “Create Flow.”
Now click “Create Flow.”

Name the flow and click “Create Flow”

Name the flow and click "Create Flow"
Name the flow and click “Create Flow”

Click “Metric”

Click “Metric”
Click “Metric”

Start the trigger when someone has been “Active on Site.”

Start the trigger when someone has been “Active on Site.”
Start the trigger when someone has been “Active on Site.”

Then “flow filters.”

Then “flow filters.”
Then “flow filters.”

Click “Add to a flow filter”

Click "Add to a flow filter"
Click “Add to a flow filter”

Person has “Active on site” “at least once “in the last 3 days”

Person has “Active on site” “at least once “in the last 3 days”
Person has “Active on site” “at least once “in the last 3 days”

AND

Person has “Active on site” “at least once “in the last 2 days”

Person has “Active on site” “at least once “in the last 2 days”
Person has “Active on site” “at least once “in the last 2 days”

AND

Person has “Active on site” “at least once “in the last 1 days”

Person has “Active on site” “at least once “in the last 1 days”
Person has “Active on site” “at least once “in the last 1 days”

AND

Person has “checkout started” “at least once” “in the last 3 days.”

Person has “checkout started” “at least once” “in the last 3 days.”
Person has “checkout started” “at least once” “in the last 3 days.”

Then click “Done”

Then click "Done"
Then click “Done”

And finally, “Save & Exit.”

And finally, “Save & Exit.”
And finally, “Save & Exit.”

How it Works

First, it’s checking to see if someone has been active on the site. From there, it’s checking to see if someone has been active on site everyday for the last 3 days, (you could do this for longer or shorter, and you could change the length of time, maybe you just want someone who has been active 3 times in the last month), which is why we have the flow filter covering those three days, but this is specifically trying to get someone who keeps coming back to deliberate whether or not they want something.

Finally, the last piece is that they checkout started at least once in the last 3 days. We want to have people who are definitely deliberating purchase. We should be able to get people over the edge with a simple discount from here, particularly if it’s a better deal than just a normal abandoned cart reminder!

You’ll be able to get those customers who have been thinking about buying to actually purchase!

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