Sometimes you know products have a harder time moving because of their price. More specifically, the price requires either a pretty solid discount or some kind of additional education to justify the pricing. There’s lots of different options, but you should probably know where to start.
Let’s look at how to do this.
The Setup Requirements
- Klaviyo
- Shopify Integration
- 1 Email / Email Series
Click “Flows”
Click “Create Flow”
Name the flow, in this case, “Browse Abandonment by Price” and click “Create Flow”
Click “Metric”
Click “Choose metric…”
Click “Viewed Product”
Click “Trigger Filters”
Click “Add a trigger filter”
Click “Dimension”
Click “Price”
Click “Text”…
And change to “Number”
Click the down arrow, next to “equals”
Click “is greater than”
Click in the box with “value”
Change to value you think is appropriate, in this case “100” and click “Save”
Click “Done”
Click “Email” and drag to the dot under the filter you just created.
Click “Save & Exit”
Here’s how this works. When people view products over a 100 price point, an email goes out. Typically, the recommendation here is to create an email that specifically address the price point, either with a discount or an educational piece. You may want to add other filters like that the customer didn’t purchase and hasn’t been in this flow for seven days, but this is the basic part to create this separation.
