If you have a typical e-commerce store, there are probably some products that are slow movers vs. fast movers. If someone abandons a cart and the product is something you’re trying to get rid of, wouldn’t you want to try and get them to buy it now? Well, there’s a good way to do this, and you can check on what product the customer has in cart.
Let’s look at how to do this.
The Setup Requirements
- Shopify Integration
- 1 Email / Email Series
Click “Create Flow”
Name this flow, in this case “Abandoned Cart by Product” and click “Create Flow”
Click the down arrow next to “Choose metric…”
Click “Checkout Started”
Click “Trigger Filters”
Click “Add a trigger filter”
Click “Dimension” box
Click “Dimension Value”
Choose the name of the product, in this case “Small”
Click “Email” and drag to dot under the trigger you just created.
Click “Save & Exit”
The way this works is that it checks on if a person has started a checkout and then filters it out specifically on a single product. You could add multiple products if you’d like. The idea here is that you may be trying to get rid of specific products or want to offer something for a product because it’s hard to sell. Basically, it gives you the opportunity to offer something completely different than your normal abandoned cart because the product has been singled out.